Suncorp and Delacon call tracking case study 2020
Using Delacon solutions, Suncorp has been able to realise a 14% increase in ROAS and a 16% decrease in CPA
Suncorp was effectively tracking and measuring sales and the customer journey through its online digital channels. However, with a high percentage of sales conversions occurring via the telephone through its contact centre channel, it wanted a solution that could accurately attribute and measure how existing and potential customers engaged and converted with its brands as a result of paid media activity.
Please enter your details to view the entire article.
By submitting this request form, you indicate your consent to receiving targeted email marketing messages from us and for us to contact you. On each occasion that we contact you in the future you will be given the option to opt-out from receiving such messages. You may also email privacy@delaconcorp.com at any time to opt-out. The personal information that you provide to us in this form will only ever be used by Delacon (as the Data Controller) for the following specifically defined purposes: email you information you have requested from us; with your consent, occasionally email you with targeted information regarding our service offerings; continually honour any opt-out request you submit in the future; and comply with any of our legal and/or regulatory obligations. Delacon’s EU Privacy Policy and non-EU Privacy Policy may be found here.
