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Analytics

Home » Analytics
Delacon Call Tracking Data Now Available In Google Data Studio

Delacon Call Tracking Data Now Available in Google Data Studio

  • March 14, 2018
  • Daniel Abelsohn
  • Analytics, Call Tracking, Call Tracking Integration
  • 0 Comments

Google Data Studio is a data visualization platform, letting you create ‘dynamic and visually compelling reports and dashboards’. Its ability to connect to multiple data sources – both within the Google ecosystem and outside – makes it incredibly flexible to…

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Delacon Now Integrated With Optimizely X

Delacon now integrated with Optimizely X

  • March 8, 2018
  • Daniel Abelsohn
  • Analytics, Call Tracking, Landing Page Optimisation
  • 0 Comments

Delacon's call tracking solution is now integrated with Optimizely X, Optimizely's upgrade to their classic version. Optimizely X is an experimentation platform, allowing businesses to build digital experiments – including A/B testing and personsalisation - to help improve customer experience.…

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The Eight Marketing Applications Of Speech Analytics

The Eight Marketing Applications of Speech Analytics

  • February 15, 2018
  • Daniel Abelsohn
  • Analytics, Call Tracking
  • 0 Comments

Speech analytics has a number of applications across any business. In this blog we focus on some of the marketing applications and how it can help improve your marketing efforts.

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Marketing Optimisation Vs Sales Optimisation

Marketing Optimisation vs Sales Optimisation

  • June 5, 2017
  • Daniel Abelsohn
  • Analytics, Call Tracking
  • 0 Comments

Call Analytics/Call Tracking has a number of applications that can be beneficial to any business where the phone call plays an important role in the path to purchase. We have divided these applications into two categories – Marketing Optimisation and…

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New Call Tracking Features

New Call Tracking Features

  • April 26, 2017
  • Daniel Abelsohn
  • Analytics, Call Tracking
  • 0 Comments

As part of our promise to our clients to continually improve our product, we have recently developed two new call tracking features. The new features can be used individually or can be used together.

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How Delacon Can Help You Obtain Your CPA

How Delacon can help you obtain your CPA

  • September 15, 2016
  • Daniel Abelsohn
  • Analytics, Bid Management, Call Tracking, CRM
  • 0 Comments

Cost per acquisition is the holy grail of metrics in the marketing world. It essentially allows you to work out how much it is actually costing you to acquire each of your customers. In some cases, this may be fairly…

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Track Callers Across Different Domain Names

Track callers across different domain names

  • March 23, 2015
  • Lyndon Barnett
  • Analytics, Call Tracking, Call Tracking Integration
  • 0 Comments

Today’s internet is a fascinating world of intermingled websites with links crisscrossing through cyber-space sending prospects on a continual journey of discovering. To meet your business objectives, you might choose to create several websites under different domain names and send prospects…

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Identify The Web Page A Prospect Calls From

Identify the web page a prospect calls from

  • March 20, 2015
  • Lyndon Barnett
  • Analytics, Call Tracking, Call Tracking Integration
  • 0 Comments

With a simple addition to the standard Delacon call tracking javascript code, as a marketer you could identify either the website page the prospect telephoned from or the complete journey around your website that the caller took before they made…

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Call Activities Automatically Created With Delacon’s Salesforce Integration

Call activities automatically created with Delacon’s Salesforce integration

  • March 12, 2015
  • Lyndon Barnett
  • Analytics, Call Tracking, Call Tracking Integration, CRM
  • 0 Comments

Does your business face the challenge of accurately identifying how many times a prospect contacts your sales team before they become a customer? If you’re using a CRM such as Salesforce, it’s relatively easy for emails to be automatically logged…

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Top 5 Reasons To Track Calls From An EDM Campaign

Top 5 reasons to track calls from an eDM campaign

  • March 4, 2015
  • Lyndon Barnett
  • Analytics, Call Tracking, Call Tracking Integration, Marketing Automation
  • 0 Comments

When used with appropriate database segmentation, eDMs can be a highly effective method to engage prospects, keep customers inspired and to generate immediate sales. The gauge of email success comes down to your business objectives – but if you include…

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