Google Data Studio is a data visualization platform, letting you create ‘dynamic and visually compelling reports and dashboards’. Its ability to connect to multiple data sources – both within the Google ecosystem and outside – makes it incredibly flexible to…
Delacon's call tracking solution is now integrated with Optimizely X, Optimizely's upgrade to their classic version. Optimizely X is an experimentation platform, allowing businesses to build digital experiments – including A/B testing and personsalisation - to help improve customer experience.…
Speech analytics has a number of applications across any business. In this blog we focus on some of the marketing applications and how it can help improve your marketing efforts.
Call Analytics/Call Tracking has a number of applications that can be beneficial to any business where the phone call plays an important role in the path to purchase. We have divided these applications into two categories – Marketing Optimisation and…
As part of our promise to our clients to continually improve our product, we have recently developed two new call tracking features. The new features can be used individually or can be used together.
Cost per acquisition is the holy grail of metrics in the marketing world. It essentially allows you to work out how much it is actually costing you to acquire each of your customers. In some cases, this may be fairly…
Today’s internet is a fascinating world of intermingled websites with links crisscrossing through cyber-space sending prospects on a continual journey of discovering. To meet your business objectives, you might choose to create several websites under different domain names and send prospects…
With a simple addition to the standard Delacon call tracking javascript code, as a marketer you could identify either the website page the prospect telephoned from or the complete journey around your website that the caller took before they made…
Does your business face the challenge of accurately identifying how many times a prospect contacts your sales team before they become a customer? If you’re using a CRM such as Salesforce, it’s relatively easy for emails to be automatically logged…
When used with appropriate database segmentation, eDMs can be a highly effective method to engage prospects, keep customers inspired and to generate immediate sales. The gauge of email success comes down to your business objectives – but if you include…
