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SEM and PPC

Home » SEM and PPC
Google Analytics’ Matched Search Queries Report Useful For Analysing Call Tracking Paid Keyword Data

Google Analytics’ Matched Search Queries report useful for analysing call tracking paid keyword data

  • May 6, 2014
  • Lyndon Barnett
  • Analytics, SEM and PPC

Google’s recent announcement regarding the removal of the keyword query from the referrer information has led to companies such as Delacon to find other ways to analyse call tracking data within Google Analytics. Up until now, we advised our clients to view…

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