{"id":8799,"date":"2016-07-12T06:43:11","date_gmt":"2016-07-12T06:43:11","guid":{"rendered":"http:\/\/www.delaconcorp.com\/hongkong\/?page_id=8799"},"modified":"2021-07-14T05:53:33","modified_gmt":"2021-07-14T05:53:33","slug":"supercharged-adwords-call-forwarding","status":"publish","type":"page","link":"https:\/\/www.delacon.com.hk\/supercharged-adwords-call-forwarding\/","title":{"rendered":"Supercharged AdWords Call Forwarding"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text]Track calls your business receives directly from Google Ads with Delacon\u2019s Supercharged AdWords Call Forwarding.<\/p>\n

By utilizing our call tracking solution and our AdWords integration you can now track phone calls made directly from a Google Ads ad \u2013 the caller does not even have to click on your ad in order for you to track the call.<\/p>\n

This latest product provides you with an additional layer of call tracking data and gives you an even greater level of call tracking accuracy, helping calculate your campaign CPL and CPA much more effectively.<\/p>\n

This feature can be used with both Google Call Extensions and Google Call Only campaigns.[\/vc_column_text][vc_text_separator title=”Delacon\u2019s Supercharged Call Forwarding vs Google Call Extensions” title_align=”separator_align_left” style=”one” element_type=”h2″ span_color=”#1e73be”]

<\/div>[vc_column_text]\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Data<\/th>\nDelacon<\/th>\nGoogle<\/th>\n<\/tr>\n<\/thead>\n
Call Duration<\/strong><\/td>\nYes<\/td>\nYes<\/td>\n<\/tr>\n
Call Start and End Time<\/strong><\/td>\nYes<\/td>\nNo<\/td>\n<\/tr>\n
Caller City*<\/strong><\/td>\nYes<\/td>\nNo<\/td>\n<\/tr>\n
Caller State*<\/strong><\/td>\nYes<\/td>\nYes<\/td>\n<\/tr>\n
Keyword<\/strong><\/td>\nYes<\/td>\nYes<\/td>\n<\/tr>\n
Campaign<\/strong><\/td>\nYes<\/td>\nYes<\/td>\n<\/tr>\n
Call Outcome<\/strong><\/td>\nYes<\/td>\nYes<\/td>\n<\/tr>\n
Feature<\/th>\nDelacon<\/th>\nGoogle<\/th>\n<\/tr>\n
Call Forwarding<\/a><\/td>\nYes<\/td>\nYes<\/td>\n<\/tr>\n
Call Whisper Message<\/a><\/td>\nYes<\/td>\nNo<\/td>\n<\/tr>\n
Call Feedback Survey<\/a><\/td>\nYes<\/td>\nNo<\/td>\n<\/tr>\n
IVR Capture<\/a><\/td>\nYes<\/td>\nNo<\/td>\n<\/tr>\n
Call Recording<\/a><\/td>\nYes<\/td>\nNo<\/td>\n<\/tr>\n
Speech Analytics<\/a><\/td>\nYes<\/td>\nNo<\/td>\n<\/tr>\n
CRM Integration<\/a><\/td>\nYes (Automated)<\/td>\nYes (Manual)<\/td>\n<\/tr>\n
Google Analytics<\/a><\/td>\nYes<\/td>\nNo<\/td>\n<\/tr>\n
Double Click<\/a><\/td>\nYes<\/td>\nYes<\/td>\n<\/tr>\n
Double Click IVR<\/a><\/td>\nYes<\/td>\nNo<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text]
<\/div>[vc_column_text]\n

The other key benefit of our solution is you get to keep the same number across your ads or campaigns. Other provider’s solutions may supply\u00a0a different call tracking\u00a0number for each impression of the ad or may change it every day. This could lead to your customers having the wrong phone number.<\/p>\n[\/vc_column_text]

<\/div>[vc_text_separator title=”Where do I put my phone number in order for it to be tracked?” title_align=”separator_align_left” style=”one” element_type=”h2″ span_color=”#1e73be”][vc_column_text]\n

Your phone number will need to be entered into the call extensions field when setting up your ad.<\/p>\n[\/vc_column_text][vc_text_separator title=”How does it work?” title_align=”separator_align_left” style=”one” element_type=”h2″ span_color=”#1e73be”][vc_column_text]If a user performs a search for a keyword that triggers one of your ads which has a phone number in it and they choose to call after seeing the number rather than clicking on the ad, our solution will be able to track that call.<\/p>\n

Without this feature, this type of call may have remained untracked, creating inaccuracies in your call tracking data and inaccuracies in how effective your digital advertising is in generating phone calls.<\/p>\n

This product is available once you have integrated our call tracking solution with Google Ads, which can be done through the Delacon portal.[\/vc_column_text][vc_text_separator title=”What data is captured?” title_align=”separator_align_left” style=”one” element_type=”h2″ span_color=”#1e73be”][vc_column_text]Our solution captures two types of data – the AdWords data and the call tracking data:<\/p>\n

AdWords Data:<\/u><\/p>\n

The AdWords data captured when a call is made directly from an ad includes:<\/p>\n