\nDouble Click IVR<\/a><\/td>\n | Yes<\/td>\n | No<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text]<\/div>[vc_column_text]\n The other key benefit of our solution is you get to keep the same number across your ads or campaigns. Other provider’s solutions may supply\u00a0a different call tracking\u00a0number for each impression of the ad or may change it every day. This could lead to your customers having the wrong phone number.<\/p>\n[\/vc_column_text] <\/div>[vc_text_separator title=”Where do I put my phone number in order for it to be tracked?” title_align=”separator_align_left” style=”one” element_type=”h2″ span_color=”#1e73be”][vc_column_text]\n Your phone number will need to be entered into the call extensions field when setting up your ad.<\/p>\n[\/vc_column_text][vc_text_separator title=”How does it work?” title_align=”separator_align_left” style=”one” element_type=”h2″ span_color=”#1e73be”][vc_column_text]If a user performs a search for a keyword that triggers one of your ads which has a phone number in it and they choose to call after seeing the number rather than clicking on the ad, our solution will be able to track that call.<\/p>\n Without this feature, this type of call may have remained untracked, creating inaccuracies in your call tracking data and inaccuracies in how effective your digital advertising is in generating phone calls.<\/p>\n This product is available once you have integrated our call tracking solution with Google Ads, which can be done through the Delacon portal.[\/vc_column_text][vc_text_separator title=”What data is captured?” title_align=”separator_align_left” style=”one” element_type=”h2″ span_color=”#1e73be”][vc_column_text]Our solution captures two types of data – the AdWords data and the call tracking data:<\/p>\n AdWords Data:<\/u><\/p>\n The AdWords data captured when a call is made directly from an ad includes:<\/p>\n \n- The AdWords campaign the call came from.<\/li>\n
- The AdWords keyword the campaign is bidding on.<\/li>\n<\/ul>\n
We are now also able to capture the actual copy of the ad called from and push this data into the Delacon portal.<\/p>\n The Call Tracking Data<\/u><\/p>\n Our normal call tracking data is also able to be captured, including:<\/p>\n \n\n\nPhone number of the caller<\/td>\n | Caller State*<\/td>\n<\/tr>\n | \nCall Duration<\/td>\n | Caller City*<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n *Only available for landline calls[\/vc_column_text][vc_text_separator title=”Where is the data available?” title_align=”separator_align_left” style=”one” element_type=”h2″ span_color=”#1e73be”][vc_column_text]The data is available in the Delacon portal and can be pushed into your CRM, Google Analytics and DoubleClick Search.[\/vc_column_text][vc_text_separator title=”How do I know if a caller has not clicked on the ad?” title_align=”separator_align_left” style=”one” element_type=”h2″ span_color=”#1e73be”][vc_column_text]There are two ways this can be done:<\/p>\n \n- You can use different toll free\u00a0numbers in your call extensions compared to the numbers that\u00a0appear on the landing page\/website. This allows you to see what calls have come through directly from the ad.<\/li>\n
- In our report in the Delacon portal, if the \u2018conversion types\u2019 column is blank, the call has come through directly from the ad.<\/li>\n<\/ol>\n[\/vc_column_text][vc_text_separator title=”The benefits of this new feature” title_align=”separator_align_left” style=”one” element_type=”h2″ span_color=”#1e73be”][vc_column_text]The major benefit of this feature, once you are integrated with our call tracking solution, is that you can track phone calls made from ads directly without having to do anything beyond making sure your ad has a phone number. Previously, you would have been required to specify which phone number belonged to which campaign in order to track the phone calls made directly from that campaign.<\/p>\n
Other benefits include:<\/p>\n \n- Increases call tracking accuracy by capturing calls that are made when a user doesn\u2019t click through to your website. Previously these calls would have gone untracked.<\/li>\n
- Helps more accurately calculate cost per lead and helps optimise campaigns more effectively.<\/li>\n
- More accurately calculates your campaign CPA by pushing the call tracking data into your CRM.<\/li>\n
- Delivers extra value to your business by providing normal call tracking information for these calls including:\n
\n- Call duration<\/li>\n
- Caller state location<\/li>\n
- Device type<\/li>\n
- The IVR menu options selected<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n[\/vc_column_text][vc_text_separator title=”How you can use this data” title_align=”separator_align_left” style=”one” element_type=”h2″ span_color=”#1e73be”][vc_column_text]The data captured can be used by your company to analyse how the ads are performing, including:<\/p>\n
\n- Do calls straight from an ad have on average a longer or shorter duration compared to calls from users who have clicked through to your website?<\/li>\n
- Do ads which have the phone number displayed in them generate more calls?<\/li>\n
- Using the DTMF\/IVR intercept, what department do calls straight from ads go through to \u2013 sales\/support\/accounts etc.<\/li>\n
- What city or state are callers who call directly from ads calling from?<\/li>\n
- Which ads or campaigns are driving the highest volume of direct calls?<\/li>\n
- Do more sales occur from calls where the user has called in directly from the website<\/li>\n<\/ol>\n[\/vc_column_text][vc_text_separator title=”How to calculate the amount of call tracking extension numbers you require” title_align=”separator_align_left” element_type=”h2″ span_color=”#1e73be”][vc_column_text]\n
\n \n \n \n \n \n \n \n \n \n In general, we allocate one call tracking number for every 3,000 campaign impressions per month.<\/p>\n The ratio of one call tracking number to 3,000 impressions per month comes from the rate of query we use to pull impression data from AdWords, and relates to traffic levels. Essentially, 3,000 impressions per month equates to one impression every five minutes. With that level of traffic we can accurately match impression data to call data. If the traffic level is higher, we need to allocate additional numbers to maintain accurate matching, as described below:<\/p>\n | |